All that is needed, every day Only fresh and quality goods The cheapest basket in the neighborhood
Private labels
For several years DIXY has been actively expanding the production of private label brands, offering customers high-quality goods at the best prices. These goods can be purchased only in DIXY Group stores.
Private label brands are produced at the facilities of major domestic manufacturers, many of which are certified to ISO 9001 and ISO 22000 (HACCP). Before they go into customers' shopping carts, products made under DIXY's private label undergo thorough quality control, both at all stages of production before they reach the store, and at independent accredited laboratories.
To remain in constant communication with customers and to answer and respond to their questions and wishes, we would be grateful if you would send your comments about DIXY private label products to: qualitycontrol@bk.ru or state your opinion by calling the hot line: 8-800-333-0201
The DIXY Group offers its customers private label merchandise in several segments:
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Merchandise marked GOOD DEAL is widely represented in many product categories. Products under this label are the most popular in their categories and include both food and non-food items. Goods under this label will always have the most attractive prices and guaranteed good quality. They comply with all requirements, technical regulations and national standards. These are indeed GOOD DEALS for customers who prefer good quality at a reasonable price.
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Merchandise marked Quality Products for the Whole Family is equivalent in quality to those of well-known national and international manufacturers. Retail prices for them are 20-25% lower than prices for name brand products of similar quality because the cost of private label products does not include the considerable cost of advertising and promotion. In developing products under this label, DIXY Group employees have analyzed all product characteristics: formula, healthfulness, taste and aroma, and the convenience and quality of packaging, and they create a product that meets customer requirements to the utmost at an affordable price.
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Merchandise marked Organic Life is targeted to a wide range of customers who pay attention to their diet and select high-quality, healthful, and natural products. Modern product development trends are taken into account in these products: they are healthful, easy to consume, are produced in strict compliance with production processes, and have high quality characteristics.
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| cooked and dry cereals |
Lubimye Traditsii (Precious Traditions) |
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| snack foods |
Lubimye Traditsii
(Precious Traditions) |
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| wafers, cookies, crackers |
Lubimye Traditsii
(Precious Traditions) |
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| bread and baked goods |
Lubimye Traditsii (Precious Traditions) |
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| semi-prepared foods and mixes (pancakes, beefsteaks, pelmeny) |
Lubimye Traditsii (Precious Traditions) |
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| yogurts |
Lubimye Traditsii (Precious Traditions) |
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| oatmeal, cereals | Tozhinki | Tozhinki | |
| grains |
Zernyshko k Zernyshku (Kernel to Kernel) |
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| macaroni and pasta products | Tozhinki | ||
| Viva Grano | |||
| pizza, pizza shells | Pizzarella | ||
| milk and cream |
Selo Kuvshinkino (Kuvshinkino Farms) |
Polnaya Krynka (Full Jug) |
Odarka |
| cultured dairy products |
Selo Kuvshinkino (Kuvshinkino Farms) |
Polnaya Krynka (Full Jug) |
Odarka |
| fresh cheese products |
Selo Kuvshinkino (Kuvshinkino Farms) |
Polnaya Krynka (Full Jug) |
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Arishka Malyshka (Little Arishka) |
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| sour cream |
Selo Kuvshinkino (Kuvshinkino Farms) |
Polnaya Krynka (Full Jug) |
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| butter and margarine |
Selo Kuvshinkino (Kuvshinkino Farms) |
Polnaya Krynka (Full Jug) |
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Legenda Finlyandii (Legend of Finland) |
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| cheeses | Milken Mate | ||
| sausages | Rationale | ||
| cold cuts | Vkusburg (Tasteburg) | ||
| meat |
Yamskoye Podvor’e (Yamskoye Farms) |
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| processed meats |
Yamskoye Podvor’e (Yamskoye Farms) |
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| canned meats | Druzhina (Squadron) | ||
| canned vegetables |
Ovocshnaya Semeika (The Vegetable Family) |
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| frozen vegetables |
Ovocshnaya Semeika (The Vegetable Family) |
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| coffee, cocoa | Adelante | ||
| nuts |
Krutoy Oreshek (Tough Nut) |
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| dried fruits |
Vostochny Kaleidoscope (Oriental Kaleidoscope) |
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| sunflower and pumpkin seeds | Semkin | ||
| fruit and berry preserves, honey |
Fruktovy Parad (Fruit Parade) |
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| mayonnaise | Zlatoley | ||
| oils, fats | Zlatoley | ||
| condiments, catsup | Macho Tomacho |
Mera Vkusa (Measure of Taste) |
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| juices, nectars, fruit drinks |
Fruktovy Parad (Fruit Parade) |
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| non-alcoholic beverages | Fan Club | ||
| water | Vodoslavskaya | ||
| wine | Kadryanka | ||
| beer | Khleborodov | ||
| kvas | Khleborodov | ||
| seafood salads | Moreslav | ||
| seafood in brine | Moreslav | ||
| specialty fish | Moreslav | ||
| surimi | Moreslav | ||
| chilled surimi | Moreslav | ||
| cleaning products | Flugel | ||
| Vertex | |||
| laundry products | Lianel | ||
| bath/shower products | Liana | ||
| hygiene products | Yes | ||
| Style Fleur | |||
| Figaro | |||
| dishes and utensils | Figaro | ||
| air fresheners | Figaro | ||
| household products | Figaro | ||
| pet products | Kotoffsky |